Client: Big Bay General Store
The Big Bay General Store is a century-old shop located in Big Bay, Ontario. They are a seasonal businesses specializing in homemade ice cream and providing essential provisions to summer cottagers. The goal of this project was to create a brand identity that spoke to the store's history while appealing to it's modern, urban customers.
I wanted the brand identity to speak to the store's Victorian roots. I created this connection through vintage font choices and colour. The shop's core customer base is tourists. Many are visiting the shop for the first time and will travel home with their purchases so I decided to include key basics about the shop in the logo: what it sells, it's historical significance and location. Without a web presence, this allows some of the store's story to travel through the physical objects its customers carries home with them.
A second goal of the project was for the logo to work on packaging. The packaged products would focus on ice cream so I decided to use the shape of a vintage dairy seal shape in the logo. This would allow the logo to be added to packaging with the feel of a quality seal. In the testing stages this became a standard round sticker. I etched it on market baskets as well.
The store has such an incredible history and many visitors wanted to fill out their experience after buying ice cream so I suggested a large poster telling the story of the store. The owner had a collection of incredible vintage photos. I added these to the poster to show how the building had changed over the years and to bring a striking visual to the story.
The final touch was fabricating a layered wood sign for this client. I used natural materials and hand painting techniques to give the sign an authentic vintage feel. When placed inside the shop it created the perfect tactile touchstone for the visuals I had crafted for the brand.